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Goood dog food – Healthy and sustainable

We are the first German petfood brand to pursue an ethical approach in which species-appropriate dog nutrition combined with regional ingredients, an animal welfare guarantee and climate-neutral manufacturing are the focus of everything we do. With Goood, you are not only giving your dog healthy and delicious food, but you are doing something good for animals and our planet at the same time.

Our pet food experts have developed a holistic nutrition concept that covers all of your four-legged friend’s needs and is inspired by Mother Nature and the dog’s ancestor – the wolf. Selected protein sources and carefully selected vital ingredients are processed without sugar or artificial preservatives, flavours or colours to create our highly digestible and tasty premium dog food.


Easter Gooodies

  • Our limited edition Easter snack for dogs!
  • With high-quality free-range lamb and delicious carrots
  • For great search fun at Easter

Sustainable free-range lamb

  • Tasty wet food with animal welfare guarantee
  • With regional parsnip and hemp seeds
  • Supports joints and metabolism

Sustainable free-range chicken

  • Every kilo of Goood free-range chicken
    contains 700g of fresh chicken meat
    before drying
  • Certified free-range farming
    with plenty of exercise and exclusively
    natural feed

Certified meat

We place great value on the certified origin of our meat. The animals from free range farms and sustainable aquaculture receive a species-appropriate and antibiotic-free diet. This allows us to ensure that your dog only receives valuable animal proteins. We are careful to maintain a balanced ratio between high-quality meat and plant-based nutrients.

Regional ingredients

Parsnips, potatoes, carrots and wholegrain barley are sourced from farms in our region. These vegetables from regional agriculture have a naturally high nutrient content. High-quality vital ingredients such as alpine hemp, mussel meat or linseed complete this near-natural diet. Our foods are available both as grainfree varieties and with nutritious wholegrains.


Goood was the first German dog food brand to receive the Ethical Award for Sustainability and Ethical Business Practice. The independent "Ethical Company Organisation" reviewed our performance in the areas of Environment, Animal welfare, Social commitment and Corporate guidelines, and gave us a rating of very good.

Climate & environmental protection

Our dog food is 100% CO2-neutral ... from field to bowl. We source at least 70 % of our ingredients from the region around Augsburg, thus avoiding long transport routes. Our sustainable packaging contains a high proportion of renewable raw materials. The CO₂ that we cannot avoid is offset with a certified climate protection project.

Each product donates

With every portion of Goood you can actively do something good. Whenever you buy a pack of Goood, you are supporting species, climate and environment protection and animal welfare projects or social initiatives. #DoGoood

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Our range

Our dog food contains everything your pet needs for a healthy doggy life. Different dogs – large or small, young or old – have different needs, and our natural recipes are matched to these needs. With our food you can be sure that your pet’s dinner bowl contains no added sugar and no artificial colours, flavours or preservatives. The varieties with tasty meat from free range farms or fish from sustainable fisheries are available either as a grain-free version or with nutritious wholegrains, making them easy to digest even by sensitive dogs with food intolerances. At the same time, our naturally-sourced dog food with top quality meat from high-welfare farms, ingredients from regional agriculture and vital ingredients direct from nature offers a new alternative to organic products. We put exactly the same care and expertise into Goood that our family business applies when producing food for adults and babies. Our highly experienced vets have devised a sophisticated nutrition concept that is perfectly matched to all age groups, dog sizes and doggy needs. Our varied range offers a number of health benefits for dogs in addition to the individual flavours.

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