Feeding with an extra portion of good conscience
Grain-free complete food with trout
Discover now
Siegel für die Auszeichnung für mehr Tierwohl.
Feeding with an extra portion of good conscience
usp-checkmarkFor better animal welfare
usp-checkmarkLocal superfoods
usp-checkmarkHand-picked vital substances
usp-checkmarkClimate-friendly production *

* With 100% renewable energy

Zwei Futtersäcke der Sorte Insekten und Huhn der Marke Goood stehen nebeneinander.
Dry food
Zwei Nassfutterdosen der Marke Goood in den Sorten Forelle und Pute stehen nebeneinander.
Wet food
Zwei Hundesnacks der Marke Goood, in vegetarischer Variante.
Snacks
Zwei Futtersäcke der Sorte Insekten und Huhn der Marke Goood stehen nebeneinander.
DRY FOOD
Zwei Nassfutterdosen der Marke Goood in den Sorten Forelle und Pute stehen nebeneinander.
WET FOOD
Zwei Hundesnacks der Marke Goood, in vegetarischer Variante.
SNACKS

  • For better animal welfare
  • Local superfoods

  • Hand-picked vital substances
  • Climate-friendly production *
    * With 100% renewable energy

Grain-free complete food with trout

Hundefutter in der Sorte nachhaltige Forelle der Marke Goood wird als Trockenfutter und Nassfutter dargestellt.

Goood dog food

At our family business, species-appropriate dog nutrition is the focus of our efforts every single day. We rely on certified meat, regional ingredients, local superfoods and climate-friendly production. With Goood, you not only feed your dog healthy and delicious food, but also do something good for animals and our planet. For this, we have been awarded the Ethical Award and placed on the Top 200 list of the most ethical companies worldwide.

Goood dog food

At our family business, species-appropriate dog nutrition is the focus of our efforts every single day. We rely on certified meat, regional ingredients, local superfoods and climate-friendly production. With Goood, you not only feed your dog healthy and delicious food, but also do something good for animals and our planet. For this, we have been awarded the Ethical Award and placed on the Top 200 list of the most ethical companies worldwide.

Healthy and sustainable

Our pet food experts have developed a holistic nutritional concept inspired by Mother Nature and based on the latest scientific findings. The various nutritional components cover all your four-legged friend's needs. High-quality protein sources, plant-based superfoods and hand-picked vital substances are processed into our easily digestible and tasty premium dog food without artificial preservatives, flavourings, colourings and a recipe without added sugar.

Our Goood recipes:

High-quality proteins and balanced nutrients

Grain-free varieties for optimal digestibility

No added artificial preservatives

GOOOD

Nashorn

  • Unser Nashorn-Hundespielzeug gibt es gratis zu deiner Bestellung ab 69 Euro*
  • Artenschutz trifft auf Spielspaß - Niedliches Hundespielzeug zum Spielen, Kuscheln und Liebhaben. Mit dem Kauf unseres Futters werden Artenschützer:innen außerdem automatisch von dir unterstützt.

* Gültig bis 30.09.26, 1 x je Endkunde, solange der Vorrat reicht.
  • Unser Nashorn-Hundespielzeug gibt es gratis zu deiner Bestellung ab 69 Euro*
  • Artenschutz trifft auf Spielspaß - Niedliches Hundespielzeug zum Spielen, Kuscheln und Liebhaben. Mit dem Kauf unseres Futters werden Artenschützer:innen außerdem automatisch von dir unterstützt.

* Gültig bis 30.09.26, 1 x je Endkunde, solange der Vorrat reicht.
GOOOD

Trockenfutter

  • Nur diesen Monat: 10 % Probierrabatt* auf unser Trockenfutter-Sortiment!
  • Unsere Kroketten sind leicht verdaulich und perfekt an die Bedürfnisse kleiner und großer Hunde angepasst. Die verschiedenen Sorten gibt es je nach Bedarf deines Hundes entweder getreidefrei, glutenfrei, weizenfrei oder mit wertvollem Vollkorn.


* Gültig bis 30.09.26, solange der Vorrat reicht.

  • Nur diesen Monat: 10 % Probierrabatt* auf unser Trockenfutter-Sortiment!
  • Unsere Kroketten sind leicht verdaulich und perfekt an die Bedürfnisse kleiner und großer Hunde angepasst. Die verschiedenen Sorten gibt es je nach Bedarf deines Hundes entweder getreidefrei, glutenfrei, weizenfrei oder mit wertvollem Vollkorn.


* Gültig bis 30.09.26, solange der Vorrat reicht.
GOOOD

Hundefutter-Abo

  • Bestelle dein Lieblingsfutter im Spar-Abo!
  • Sichere dir dauerhaft 5 % Rabatt und lass dir unser Futter ganz entspannt regelmäßig liefern!*

* Weitere Informationen und Bedingungen auf unserer Seite zum Hundefutter-Abo.
  • Bestelle dein Lieblingsfutter im Spar-Abo!
  • Sichere dir dauerhaft 5 % Rabatt und lass dir unser Futter ganz entspannt regelmäßig liefern!*

* Weitere Informationen und Bedingungen auf unserer Seite zum Hundefutter-Abo.

Veggie Adult

  • Delicious vegetarian dry food 
  • With superfoods such as spinach and sea buckthorn 
  • Very well tolerated, even for sensitive dogs 
Darstellung des neuen Trockenfutters Veggie der Marke Goood.
  • Delicious vegetarian dry food 
  • With superfoods such as spinach and sea buckthorn 
  • Very well tolerated, even for sensitive dogs 

Snack Time!

  • Our new soft and meat gooodies 
  • Soft Gooodies with high-quality insect protein 
  • Grain-free Meat Snacks with 80% organic duck meat 
Darstellung von zwei neuen Goood Hundesnacks.
  • Our new soft and meat gooodies 
  • Soft Gooodies with high-quality insect protein 
  • Grain-free Meat Snacks with 80% organic duck meat 

Sustainable free-range chicken

  • Every kilo of Goood free-range chicken contains 700g of fresh chicken meat before drying
  • Certified free-range farming with plenty of exercise and exclusively natural feed
Darstellung von zwei Futtersacken von Goood in der Sorte Huhn.
  • Every kilo of Goood free-range chicken contains 700g of fresh chicken meat before drying
  • Certified free-range farming with plenty of exercise and exclusively natural feed

Sustainable free-range lamb

  • Tasty wet food with animal welfare guarantee
  • With regional parsnip and hemp seeds
  • Supports joints and metabolism
Eine Nassfutter Dose in der Sorte Lamme der Marke Goood steht hinter einem Hundenapf befüllt mit Fleisch und Gemüse.
  • Tasty wet food with animal welfare guarantee
  • With regional parsnip and hemp seeds
  • Supports joints and metabolism

We put all the good stuff in …

Animal and plant proteins

contain high-quality protein and beneficial minerals that contribute to your dog's well-being.

Regional fruit and vegetables

from our Bavarian homeland provide your four-legged friend with essential vitamins and valuable fibre.

Vital substances and superfoods

provide your furry friend with essential fatty acids and important nutrients for an all-round healthy dog life.

Goood is certified with the Ethical Award

As a long-established family business, we are proud to have won the Ethical Award.

Goood was the first German dog food brand to receive the Ethical Award for sustainability and ethical conduct. The independent institute ‘The Ethical Company Organisation’ assessed us in the areas of environment, animal welfare, social commitment and corporate guidelines and gave us the highest rating of 100 points.

Schmackhafte Gooodies

  • Vielfältige Auswahl an Leckerlies
  • Naturnahe Rezepturen
  • Ohne künstliche Konservierungsstoffe
Zwei Hundesnacks der Marke Goood, in vegetarischer Variante.
  • Vielfältige Auswahl an Leckerlies
  • Naturnahe Rezepturen
  • Ohne künstliche Konservierungsstoffe
Ein Napf gefüllt mit Lachs und Gemüse.

Our range

Our dog food contains everything your pet needs for a healthy doggy life. Different dogs – large or small, young or old – have different needs, and our natural recipes are matched to these needs. With our food you can be sure that your pet’s dinner bowl contains no added sugar and no artificial colours, flavours or preservatives. The varieties with tasty meat from free range farms or fish from sustainable fisheries are available either as a grain-free version or with nutritious wholegrains, making them easy to digest even by sensitive dogs with food intolerances. At the same time, our naturally-sourced dog food with top quality meat from high-welfare farms, ingredients from regional agriculture and vital ingredients direct from nature offers a new alternative to organic products. We put exactly the same care and expertise into Goood that our family business applies when producing food for adults and babies. Our highly experienced vets have devised a sophisticated nutrition concept that is perfectly matched to all age groups, dog sizes and doggy needs. Our varied range offers a number of health benefits for dogs in addition to the individual flavours.

Hundefutter in der Sorte nachhaltige Forelle der Marke Goood wird als Trockenfutter und Nassfutter dargestellt.

Our range

Our dog food contains everything your pet needs for a healthy doggy life. Different dogs – large or small, young or old – have different needs, and our natural recipes are matched to these needs. With our food you can be sure that your pet’s dinner bowl contains no added sugar and no artificial colours, flavours or preservatives. The varieties with tasty meat from free range farms or fish from sustainable fisheries are available either as a grain-free version or with nutritious wholegrains, making them easy to digest even by sensitive dogs with food intolerances. At the same time, our naturally-sourced dog food with top quality meat from high-welfare farms, ingredients from regional agriculture and vital ingredients direct from nature offers a new alternative to organic products. We put exactly the same care and expertise into Goood that our family business applies when producing food for adults and babies. Our highly experienced vets have devised a sophisticated nutrition concept that is perfectly matched to all age groups, dog sizes and doggy needs. Our varied range offers a number of health benefits for dogs in addition to the individual flavours.

Ein Napf gefüllt mit Lachs und Gemüse.