Goood dog food – Healthy and sustainable

We are the first German petfood brand to pursue an ethical approach in which species-appropriate dog nutrition combined with regional ingredients, an animal welfare guarantee and climate-neutral manufacturing are the focus of everything we do. With Goood, you are not only giving your dog healthy and delicious food, but you are doing something good for animals and our planet at the same time.

Our pet food experts have developed a holistic nutrition concept that covers all of your four-legged friend’s needs and is inspired by Mother Nature and the dog’s ancestor – the wolf. Selected protein sources and carefully selected vital ingredients are processed without sugar or artificial preservatives, flavours or colours to create our highly digestible and tasty premium dog food.

Veggie Adult

Delicious vegetarian dry food
With superfoods such as spinach and sea buckthorn
Very well tolerated, even for sensitive dogs

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Snack Time!

Our new soft and meat gooodies
Soft Gooodies with high-quality insect protein
Grain-free Meat Snacks with 80% organic duck meat

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Sustainable free-range chicken

Every kilo of Goood free-range chicken contains 700g of fresh chicken meat before drying
Certified free-range farming with plenty of exercise and exclusively natural feed

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Sustainable free-range lamb

Tasty wet food with animal welfare guarantee
With regional parsnip and hemp seeds
Supports joints and metabolism

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Certified meat

We place great value on the certified origin of our meat. The animals from free range farms and sustainable aquaculture receive a species-appropriate and antibiotic-free diet. This allows us to ensure that your dog only receives valuable animal proteins. We are careful to maintain a balanced ratio between high-quality meat and plant-based nutrients.

Regional ingredients

Parsnips, potatoes, carrots and wholegrain barley are sourced from farms in our region. These vegetables from regional agriculture have a naturally high nutrient content. High-quality vital ingredients such as alpine hemp, mussel meat or linseed complete this near-natural diet. Our foods are available both as grainfree varieties and with nutritious wholegrains.

Award-winning

Goood was the first German dog food brand to receive the Ethical Award for Sustainability and Ethical Business Practice. The independent "Ethical Company Organisation" reviewed our performance in the areas of Environment, Animal welfare, Social commitment and Corporate guidelines, and gave us a rating of very good.

Climate & environmental protection

Our dog food is 100% CO2-neutral ... from field to bowl. We source at least 70 % of our ingredients from the region around Augsburg, thus avoiding long transport routes. Our sustainable packaging contains a high proportion of renewable raw materials. The CO₂ that we cannot avoid is offset with a certified climate protection project.

Each product donates

With every portion of Goood you can actively do something good. Whenever you buy a pack of Goood, you are supporting species, climate and environment protection and animal welfare projects or social initiatives. #DoGoood

Our range

Our dog food contains everything your pet needs for a healthy doggy life. Different dogs – large or small, young or old – have different needs, and our natural recipes are matched to these needs. With our food you can be sure that your pet’s dinner bowl contains no added sugar and no artificial colours, flavours or preservatives. The varieties with tasty meat from free range farms or fish from sustainable fisheries are available either as a grain-free version or with nutritious wholegrains, making them easy to digest even by sensitive dogs with food intolerances. At the same time, our naturally-sourced dog food with top quality meat from high-welfare farms, ingredients from regional agriculture and vital ingredients direct from nature offers a new alternative to organic products. We put exactly the same care and expertise into Goood that our family business applies when producing food for adults and babies. Our highly experienced vets have devised a sophisticated nutrition concept that is perfectly matched to all age groups, dog sizes and doggy needs. Our varied range offers a number of health benefits for dogs in addition to the individual flavours.

Unser Sortiment

Unser Hundefutter bietet alles, was dein Liebling für ein gesundes Hundeleben braucht. Die natürlichen Rezepturen sind an die verschiedenen Bedürfnisse deines Vierbeiners angepasst, egal ob groß, klein, jung oder alt. Bei uns gelangt weder Zuckerzusatz noch künstliche Farb-, Aroma- und Konservierungsstoffe in den Fressnapf deines Lieblings. Die Sorten mit leckerem Fleisch aus Freilandhaltung oder Fisch aus nachhaltigem Fang, gibt es getreidefrei oder mit wertvollem Vollkorn und sie sind somit auch für sensible Hunde mit Futtermittelunverträglichkeiten gut verdaulich. Gleichzeitig bietet unser ursprüngliches Hundefutter mit hochwertigem Fleisch aus tierschutzgerechter Haltung, Zutaten aus regionalem Anbau und Vitalstoffen direkt aus der Natur, eine neue Alternative zu Bio Produkten. In Goood steckt dieselbe Sorgfalt und Kompetenz mit der unser Familienunternehmen auch Nahrungs- mittel und Babynahrung herstellt. Durch die langjährige Erfahrung unserer Tierärzte ist das ausgeklügelte Ernährungskonzept perfekt auf alle Altersklassen, Hundegrößen und Bedürfnisse des Hundes abgestimmt. Unser vielseitiges Sortiment geht nicht nur auf individuelle Geschmacksrichtungen, sondern auch auf verschiedene gesundheitliche Vorteile für die Hunde ein.