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You love your dog and you love nature. So do we. Our naturally-sourced premium dog food tastes exactly as nature intended. Goood not only means healthy and tasty food for your pet – you are also doing something good for animal welfare, for climate protection and for the environment.

Your four-legged friend’s wellbeing is very important to us, so we only use high-quality and tested ingredients. Certified meat from free range animals, vegetables from regional farms and carefully selected vital ingredients guarantee a balanced and natural diet for your dog.

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We intentionally omit sugar, artificial preservatives, flavours and colours from our natural and sustainably manufactured dog food. The Goood nutrition pyramid combines the right amount of meat with vegetables and all the important nutrients that your darling pet needs for a healthy doggy life.

Our near-natural dog food not only tastes delicious – the vitality concept covers all of your four-legged friend’s needs. It is also highly digestible and will strengthen the joints and immune system, promote a healthy skin and glossy coat or support the metabolism, depending on the variety. Goood for a long life full of vitality.

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Free Range Lamb

  • “Product of the Year” award
  • Over 96% would recommend Goood
    Free Range Lamb
  • See for yourself and try
    our “Product of the Year” now
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Good for your dog

Certified meat

For a healthy diet every ingredient must be just right. And that means using meat of certified origin. The animals have time to grow, and their own food is 100% natural and free from antibiotics. Anything else just wouldn’t mean premium quality.

The meat ratio

This is how we ensure your dog only eats valuable animal proteins. We create a balanced ratio of high-quality meat and plant-based nutrients. Our single protein varieties with just one animal protein source are especially suitable for sensitive dogs.

Regional ingredients

We support regional agriculture. Parsnips, potatoes, carrots, wholegrain barley and wholegrain barley come from farms in our region. The veggies have a naturally high nutrient content to keep your four-legged friend fit and healthy.

Healthy ingredients

High-quality vital nutrients such as alpine hemp, mussel meat or linseed complete this near-natural diet. They support a wide range of health aspects, such as skin and coat, joints and bones or the immune system.

Animal welfare

All of our animals come from high-welfare and sustainable farming. Our free range lambs have abundant pasture to graze, while our free range chickens have space to scratch about all year round. Our sustainably grown trout come from inspected fish farms.

Nutrition concept
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Good for our planet

Awards

We were the first German pet food brand to receive the Ethical Award for Sustainability. The independent Ethical Company Organisation has checked our performance with respect to the environment, animal welfare, social commitment and corporate guidelines and given us a “very good” rating.

Climate protection

Our dog food is 100% climate-neutral – from field to bowl. We make more and more use of renewable energy in its production. And we offset the CO₂ that cannot be avoided with a certified climate project.

Environmentally-friendly

We avoid long transport routes, so we source up to 70% of our ingredients from regional farmers within a 100 km radius of Augsburg in Bavaria. Our sustainable packaging contains a high proportion of renewable raw materials.

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What we have achieved together:

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trees planted around the world

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kilos of plastic fished from the world’s oceans

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days of species conservation supported

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days of education made possible

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meals donated to dogs in need

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Doing good

With every portion of Goood you can actively do something good. When you buy Goood you are supporting projects associated with species, climate and environmental protection, animal welfare or social initiatives. #DoGoood

Sustainability
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