Healthy and sustainable
Our pet food experts have developed a holistic nutritional concept inspired by Mother Nature and based on the latest scientific findings. The various nutritional components cover all your four-legged friend's needs. High-quality protein sources, plant-based superfoods and hand-picked vital substances are processed into our easily digestible and tasty premium dog food without artificial preservatives, flavourings, colourings and a recipe without added sugar.
Our Goood recipes:
We put all the good stuff in …
Animal and plant proteins
contain high-quality protein and beneficial minerals that contribute to your dog's well-being.
Regional fruit and vegetables
from our Bavarian homeland provide your four-legged friend with essential vitamins and valuable fibre.
Vital substances and superfoods
provide your furry friend with essential fatty acids and important nutrients for an all-round healthy dog life.
Goood is certified with the Ethical Award
As a long-established family business, we are proud to have won the Ethical Award.
Goood was the first German dog food brand to receive the Ethical Award for sustainability and ethical conduct. The independent institute ‘The Ethical Company Organisation’ assessed us in the areas of environment, animal welfare, social commitment and corporate guidelines and gave us the highest rating of 100 points.
Climate, environmental and animal protection:
We are actively committed to climate, environmental and animal protection: our dog food is produced using 100% renewable energy, sustainably packaged in monomaterial. We offset unavoidable CO2 emissions through certified climate projects. With every portion of Goood, we support social and ecological initiatives such as ‘Save the Rhino’ and promote species-appropriate living conditions for all animals through our Goood ‘For More Animal Welfare Initiative’.
