We actively champion animals, the environment and society. Because everything we do impacts on our planet and its ecosystems. We don’t simply want to produce a food that tastes nice and is healthy for your four-legged friend; we want to do something good for nature as well. This is why our sustainable Goood dog food is completely CO₂-neutral – from the field to the bowl.
Awards
We are setting new standards with our environmentally-aware and sustainable actions. And our innovative ideas have been recognised: Goood was the first German dog food brand to receive the Ethical Award. The Ethical Company Organisation, the independent institute, has honoured us with the Ethical Award for our values and environmentally-aware actions.
Do Goood initiatives
It is important to give something back to nature, especially in these times of environmental pollution, species extinction and deforestation. So, with every kilo you buy, you are not only doing something good for your dog; you are supporting various fund-raising projects at the same time. Some of the profits from our products are used to do good for animals, people and the environment.
Doing good
With each variety, you are supporting one of our partners in a range of social projects, such as cleaning up the seas, protecting endangered species, planting trees and providing food for animals in need.
High-welfare livestock farming
The welfare of all animals is important to us. So, we make sure that the farmed animals we select have the best possible living conditions. To do this, we work together with certified partners who can guarantee free range conditions, environmentally-friendly agriculture or sustainable fisheries.
Our sheep and lambs graze outside in the fresh air, while our chickens have plenty of space to scratch and peck about. They eat all-natural food containing no growth hormones. Our trout come from fish farms offering near-natural conditions and excellent water quality.
We insist upon sustainability in every area. So modern technology such as solar power, air filtration systems and packaging that is mostly recyclable is the norm for us. We also design our production facilities to be environmentally-friendly and efficient – through the use of short transport routes, for example.
We work with our climate protection partner natureOffice to offset the CO₂ that cannot be avoided. This involves protecting woodlands and planting trees around the globe.
