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Protecting the environment and doing good

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Doing good together

Become part of the #DoGoood initiative. Join in with your dog and support non-profit projects. Part of the proceeds from all the products we sell are used to ensure a sustainable future for our planet, people and animals.

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What we have achieved together:

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trees planted around the world

6

6

7

9

3

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kilos of plastic fished from the world’s oceans

4

7

3

6

5

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days of species conservation supported

0

1

2

9

1

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days of education made possible

1

7

2

6

3

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meals donated to needy dogs

2

7

6

2

3

Our #DoGoood initiatives

You may be protecting endangered rhinos, fishing plastic out of the oceans or planting trees...
With each of our products you are supporting one of our non-profit projects. So we can do good together in many different areas.

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The climate protection initiative

With every portion of Goood Free Range Chicken or Free Range Turkey we are planting trees together with our partner Eden Reforestation Projects.. For example, 10 trees are planted with every 10 kg sack of dry food.
Eden Reforestation Projects plants trees around the world together with the local people. By 2025, Eden Reforestation Projects wants to plant 500 million trees per year, employing ten thousand people to do this. We hope to combine our forces to offer long-term jobs to people in poverty.

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The environmental protection initiative

With every portion of Goood Trout (dry food, canned food or snack) we are fishing plastic out of our oceans - together with our partner One Earth – One Ocean.. So, for example, 10 kg plastic can be removed from the seas with every 10 kg sack of dry food.
It is estimated that there are already 150 million tonnes of plastic in the world’s seas, and this number goes up by more than 10 million tonnes every year. One Earth – One Ocean uses special waste collection ships to collect plastic in coastal areas and estuaries, and recycles it. Energy and fuel are obtained from the plastic waste, in addition to bales of plastic.

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