Environmentally-friendly dog food
A mission

We want to be the most sustainable dog food brand

Our guarantee to you – healthy dog food that tastes great as well. We make sure that our high-quality pet food is not produced and packaged at the expense of the environment, animal welfare or the planet. So Goood enlists the help of you and your four-legged friend to support a number of non-profit projects. We are constantly developing and try to keep improving.

Our Goood pet food is, as far as possible, based on natural ingredients and only meat from happy animals from high-welfare free range farms or fish from sustainable aquaculture. Quality from nature, animal welfare and sustainability are our most important values. From the field to the bowl.


As a traditional family-owned company we stand behind this wholeheartedly, and constantly strive to improve.

  • We place great emphasis on the origin and quality of our ingredients and products.
  • We work transparently – from the Bavarian potatoes through to the finished kibble.
  • All our products are manufactured CO₂-neutrally.
  • We are committed and verifiable participants in animal welfare, species conservation, environmental protection and social projects.
  • We always try to follow the latest sustainable manufacturing advice.
  • We are working to reduce our ecological footprint.

Our goals

We accept we are responsible for future generations, and so are developing a sustainable corporate culture for them. We base this on the UN’s 17 sustainability targets. We feel it is important to transfer the individual dimensions to the way we make our pet food, and to consider the complex interactions and effects.


Ethical Award

The independent "Ethical Company Organisation" has been rating companies since 2002, and publishes its results in The Good Shopping Guide. It reviewed our performance with respect to the environment, animal welfare, social commitment and corporate guidelines. We were delighted to be awarded 95 out of 100 points. And we are working hard on the other 5 points!

Organic Hemp Crackers

  • 100 % vegan
  • with 5 superfoods
  • with prebiotics & easily digestible
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Free Range Lamb

  • “Product of the Year” award
  • Over 96% would recommend Goood Free Range Lamb
  • See for yourself and try
    our “Product of the Year” now

Soft Gooodies

  • Great for skin and coat
  • Grain-free snack
  • High-grade proteins
  • With Gooodies you are helping our planet

Soft Gooodies

  • Great for digestion and metabolism
  • With valuable wholegrains
  • High-grade proteins
  • With Gooodies you are helping our planet

Soft Gooodies

  • Good for bones and joints
  • Grain-free snack
  • High-grade proteins
  • With Gooodies you are helping our planet